Advertising gone wrong: 23 poorly placed banner ads

Posted on August 12, 2009. Filed under: Internet | Tags: , |

By Adam Maras, Downloadsquad

Have you ever come across an advertisement on a web page that just made you think, “wow. That really shouldn’t be there.”? I’ve come across a few in my time, but it looks like the folks over at BuzzFeed have been running into them left and right; they’ve compiled a collection of 23 examples of web advertising gone bad.feet-ad

Their collection runs the gamut, having everything from an article linking coffee to heart attacks brandishing an ad from Folgers to Google providing “Are you a male virgin?” as a sponsored result to the search query “world of warcraft.” BuzzFeed’s commenters also provided a handful of user-submitted additions to the madness.

Also, if you’re interested in more advertising faux pas, BuzzFeed has compiled 15 examples of poorly-placed billboard advertisements.

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Prepare yourself for bigger, harder to miss web advertising

Posted on March 11, 2009. Filed under: Internet Market, Tech News | Tags: , , |

By Brad Linder, Downloadsquad

big-ads

A huge number of web site publishers make most of their money from advertising. That’s true of this site, and it’s true of the 27 major web publishers that have come together in an effort to find some form of advertising tha’s more effective than the old fashioned banner ads that populate many web sites today.

The 27 publishers are part of the Online Publishers Association, and they’ve each agreed to try at least one of three new units before July. The units are a 336 pixel by 860 pixel ad that scrolls up and down the page, a wider 468 pixel y 648 pixel box with page turning and video features, and a Pushdown box (pictured above0 that is 970 pixels wide by 418 pixels tall and which can be minimized.

In other words, all three ad units take up a ton of screen real estate. But that doesn’t have to be a bad thing for readers. If you look at most web sites today, you’ll notice a fair amount of space is dedicated to advertising. It’s just that you typically see ads from many different companies. If these new ad units wind up being more effective at grabbing your attention, advertisers might be willing to pay significantly higher prices, which means that while the future could be filled with enormous ads on web pages, you won’t find nearly as many ads on each page.

Or the whole experiment could end in failure. Download Squad publisher AOL isn’t currently involved in the experiment, but the 27 participating companies have a combined reach of over 100-million page views a month. So odds are you’ll see one of the new ad units soon enough.

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Paid Search Just Got Visual: SearchMe Launches AdView Beta (Free Ads For First 500 Signups)

Posted on February 25, 2009. Filed under: Internet Market, SEO | Tags: , , , |

By Erick Schonfeld

searchme-mac-ad

What happens when you make paid search ads both relevant and visual? Searchme, the search engine startup which presents results as a stack of full-page previews that you can flip through, is hoping to find out with the beta launch of AdView. Its first foray into advertising, AdView is SearchMe’s version of AdWords, except that instead of selling of paid text links it will be interspersing into its results clickable previews of entire Webpages, videos, or other visual advertising.

If you are an advertiser and want to try it out, SearchMe is giving a free trial to the first 500 companies or individuals that sign up here. That’s right, you get to run a free ad campaign on SearchMe for 30 days.

To see how this works, search for “Ralph Lauren” and if you flip through to the third result, it will be an ad that shows a landing page for its fall collection. In other words, the Website becomes the ad itself. This approach is similar to what StumbleUpon does, with ads placed in every 20 or so Stumbles. But the ad unit can also be a YouTube video which can be played without leaving SearchMe. For instance, check out the third result when you search for “Mac” (SearchMe inserted one of the “I’m a Mac, I’m a PC” ads for demonstration purposes).

This could potentially be a very effective form of advertising. It is almost like a magazine ad where the ad is a Website. Advertisers who create visually appealing landing pages I suspect will do better. And it is also a potentially powerful way to target video ads, combining keyword targeting with a TV-like viewing experience. (Check out SearchMe’s own video commercial embedded below, which it plans to run as a TV spot)

SearchMe is not huge by any means, but it provides a nice sandbox to experiment with new types of advertising. Quantcast shows some decent growth over the past six months to about 3 million visitors in the U.S. That is certainly large enough to test the ROI for visual paid search. And its organic growth suggests that the idea could catch on. Certainly, it doesn’t hurt that Apple is training consumers to become comfortbale with the page-flipping metaphor. One of the key features of its just-released version of the Safari browser is a similar Coverflow-like treatment of bookmarked pages and browsing history.

searchme-quantcast

searchme-ralph-lauren-ad

Source: techcrunch

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