Ustream Launches Mobile Video Broadcasting Apps

Posted on March 6, 2009. Filed under: Mobile World | Tags: , , |

By Erick Schonfeld, Techcrunch.com

ustream-nokia-iphone

Live video startup Ustream is making a big push into mobile. Today it is launching a mobile business division, as well as a new set of mobile video broadcasting apps (which can be found here, after login). Right now, the apps work on a wide variety of Nokia phones, including the N95, and on the iPhone, but only jailbroken ones. Alas, the company is still waiting for approval from Apple to release the app through iTunes. Meanwhile, its view-only iPhone app for watching live video streams is approaching one million downloads.

The broadcasting app, however, is what we are excited about. It includes integrated chat, audience polling, and GPS mapping. The polling lets broadcasters ask their audience what they want to see or what actions they should take in a live broadcast situation. Another key feature: mobile video broadcasters can send out a message via Twitter or Facebook to their audience to tell them when they are about to start streaming live. (See video below). Under the hood, Ustream has developed its own low-latency streaming technology which reduces the amount of transcoding that needs to be done on the server as well as the amount of buffering that needs to be done on the phone.

Ustream wants to bring its large audience for live streaming videos on the Web (it claims 15 million monthly uniques across both its site and embedded players) over to mobile phones. In the mobile video streaming race, it is fighting for position with Qik and Kyte (their official iPhone apps don’t allow for broadcasting yet either, although Qik has one for jailbroken iPhones). But this is a battle for the hearts and minds of tomorrows mobile video streamers. Taking a page from Kyte, Ustream is getting celebrities and rappers like Lil Wayne to broadcast using Ustream.

Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: