Apple, EMI unveil iTunes Pass

Posted on February 25, 2009. Filed under: Apple, Music | Tags: , , , |

Apple has just launched a new service called Pass for its popular iTunes music store. It’s like a season pass for a favorite artist, in this case the electro band Depeche Mode. Fans who pay $18.99 for this first iTunes Pass immediately get two Depeche Mode singles, Wrong and the “Black Light Odyssey Dub Remix” of the new track Oh Well.

Then, on April 21, they’ll receive Depeche Mode’s new album called Sounds of the Universe. Between now and when the pass expires in 15 weeks, fans will also receive videos, remixes and other content, some of it exclusive. All the material is automatically downloaded (in the DRM-free iTunes Plus format) into iTunes. Subscribers receive an email letting you know it’s there.

It’s worth noting that the press release announcing iTunes Pass came from EMI Music, not Apple. Before thinking this is Apple’s entree into the music subscription business, which is something Steve Jobs has pooh-poohed in the past, note that iTunes Pass is quite different.

Under an all-you-can eat music subscription plan at a place such as Rhapsody, you have access to the material only as long as you keep paying a fee. With iTunes Pass, you own the content that has been downloaded, even after the pass expires.

It’s a safe bet Apple will soon extend iTunes Pass to other performers. In the release, Apple Vice President Eddy Cue says, “iTunes Pass is a great way for artists to give exclusive music and video, on their own schedule, directly to their fans. iTunes customers are going to love getting additional content directly from their favorite artists right when they make it available.”

But Apple isn’t saying who those artists are, much less when the material will be available.

Apple also announced the public beta of Safari 4, which is available today for both Windows PCs and Macs. It incorporates a “Top Sites” visual preview feature, as well as the clever Cover Flow feature (for flipping through your Web history and bookmarks) that is familiar to Mac and iTunes users.

I just started testing the new Safari, and it looks positive at first glance. I’ll let you know what I think once I’ve spent more time with it.

Source: usatoday

Advertisements

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: