Twitter Homepage Search Could Test Google

Posted on February 24, 2009. Filed under: Google, Tech News | Tags: , , |

By Chris Crum

Twitter is finally integrating search into its homepage. Search and Trends have been placed into the signed-in homepages of a limited set of accounts for beta testing.

Perhaps the point that we should be focusing on is how important searching Twitter and conversations in general are going to become. There is no question that conversations are gaining a lot of importance on the web, whether that be through Twitter, Facebook, blogs or anything else. People want to know what is going on in the real-time part of the web.

realtime-tweet

Naturally that leads to questions about Google. With said importance of the real-time web, the search engine leader is likely going to want to get on board this train in one way or another. This is a topic that has been brought up a lot recently by a number of bloggers. Robert Scoble suggested that this kind of real-time search could even be a threat to Google search, particularly if Facebook got into the mix with its huge number of users.

Danny Sullivan touched on the real-time search subject in an interview with our own Abby Johnson at the recent SMX West Show. He says this is an opportunity search engines could take advantage of (when speaking about ways that search engines could improve in general). WhosTalkin.com is already doing some interesting things in this space.

whostalkin-webpronews

I’m not sure if Google’s feeling threatened by the concept, but I certainly wouldn’t be surprised to see Google eventually offer a conversational-search feature of its own. How Google would do this is another question all together, because Twitter may have already reached critical mass with real-time communication. One thing is certain, real-time discussion search is going to continue to grow in importance.

Real-time discussion search has a lot of potential for monetization as well. You know full well how Google would do it (AdWords if I have to say it). You also know that Facebook has been a lot more interested in monetization strategies lately, and Twitter has even promised that its latest round of funding will bring about revenue models. Very interesting.

As for Twitter’s Search itself, only accounts that choose to be publicly accessible are included in Twitter search results. That is apparently over 90% of Twitter users anyway though. No word yet on when the feature will become available to everyone.

Source: webpronews

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